Generative Engine Optimisation (GEO)

Stay Visible in the Age of AI Search

Search is changing, fast. With Google’s Search Generative Experience (SGE), ChatGPT-powered engines, and AI summarising search results, the old rules of SEO are evolving.
That’s why we go beyond traditional SEO with Generative Engine Optimisation (GEO), helping you stay visible, credible, and clickable in AI-generated answers.

What Is GEO?

GEO is the art of optimising your content to be surfaced, cited or summarised by AI-driven search platforms like:

Google’s Search Generative Experience (SGE)
Bing Chat (Copilot)
ChatGPT with browsing
Perplexity and other answer engines

How We Optimise for Generative Search:

Structured, trusted content that AI systems favour
Authoritative, fact-checked language that earns citations
Clear, well-formatted answers to common search queries
Schema markup and technical signals for AI parsing
Entity-based optimisation (beyond keywords)

We make sure your content isn’t just ranking, it’s being read, referenced, and re-used by the tools people are increasingly relying on to find answers.

Why GEO Matters

AI-generated answers often replace traditional search listings
Being featured in an AI summary or citation can drive highly qualified traffic
GEO boosts your topical authority and trust signals
Early adopters of GEO will gain visibility while others play catch-up

Future-Proof Your SEO

Traditional SEO isn’t dead, but it’s evolving. Our strategies are built for today and tomorrow, blending proven tactics with emerging visibility models to keep your brand front and centre.

Want to See How You Could Appear in AI Search?

Bringing Ideas to Life

Discover our past website projects, where creativity meets functionality to deliver stunning, high-performing websites tailored for success.