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Platform Privacy Policy

Click Lab Digital – Platform Privacy PolicyLast updated: 29/01/2026This Privacy Policy explains how Click Lab Digital Ltd (“Click Lab Digital”, “we”, “us”, “our”) collects, uses, stores, and protects personal data when you access or use our software platform (the “Platform”).This policy applies specifically to platform users, including our clients and their authorised users, and is separate from our general website privacy policy.

1. Who We AreClick Lab Digital Ltd is a UK-based digital marketing and growth agency that provides access to a cloud-based platform designed to help businesses manage customer enquiries, communications, bookings, automation, and AI-powered interactions.For data protection purposes:We act as a Data Processor when processing data on behalf of our clients
  • In some limited circumstances, we may act as a Data Controller (e.g. account administration, billing, support)


2. What Data We CollectDepending on how the Platform is used, we may process the following types of personal data:a) Client & User Data
  • Name
  • Email address
  • Phone number
  • Login and account information
  • IP address and access logs
b) End-Customer Data (uploaded or collected by clients)
  • Names
  • Email addresses
  • Phone numbers
  • Messages and conversation history
  • Call recordings and call metadata
  • Booking and enquiry information
  • Chat transcripts
  • AI interaction data
Click Lab Digital does not control the type or volume of customer data you choose to upload or collect via the Platform.

3. How Data Is CollectedData may be collected when:
  • You create or manage a Platform account
  • You or your customers submit forms
  • Messages are sent or received
  • Calls are made or recorded
  • AI chat or voice agents interact with users
  • Automations are triggered
  • Support requests are submitted


4. How We Use Personal DataWe process personal data for the following purposes:
  • Providing access to the Platform
  • Enabling CRM, messaging, automation, and AI features
  • Transmitting messages and calls
  • Recording conversations (where enabled)
  • Platform analytics and performance monitoring
  • Customer support and troubleshooting
  • Security, fraud prevention, and compliance
  • Billing and account administration
We do not sell personal data.

5. AI Chat & Voice AgentsThe Platform may use AI-powered chat and voice agents to communicate with customers.You acknowledge that:
  • AI interactions are automated
  • AI responses are generated based on configuration and prompts
  • AI data may be processed to deliver responses and improve performance
Clients remain responsible for:
  • AI configuration
  • The information provided by AI agents
  • Informing their customers that AI may be used


6. Legal Basis for Processing (GDPR)We process personal data under the following legal bases:
  • Contractual necessity – to provide the Platform
  • Legitimate interests – platform operation and improvement
  • Consent – where required for messaging or call recording
  • Legal obligation – compliance with applicable laws
Clients are responsible for obtaining any required consent from their customers.

7. Data Sharing & Third PartiesThe Platform relies on third-party infrastructure and services to operate, including:
  • Hosting providers
  • Messaging and telephony services
  • Automation and analytics tools
Personal data may be processed by these providers solely to deliver the Platform.We ensure that appropriate safeguards are in place with all subprocessors.

8. International Data TransfersSome data may be processed outside the UK or EEA.Where this occurs, we ensure:
  • Appropriate safeguards are in place
  • Standard contractual clauses or equivalent protections are used


9. Data RetentionWe retain personal data only for as long as necessary to:
  • Provide the Platform
  • Meet legal and contractual obligations
Upon account termination:
  • Data may be retained for a limited period
  • Data deletion requests can be submitted, subject to legal requirements


10. Data SecurityWe take data security seriously and implement:
  • Access controls
  • Secure infrastructure
  • Encryption where appropriate
  • Monitoring and logging
However, no system can be guaranteed 100% secure.Clients are responsible for:
  • Protecting login credentials
  • Managing user access
  • Ensuring lawful data handling within their account


11. Your Rights (GDPR)Where applicable, individuals have the right to:
  • Access their personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent
Requests should be directed to the relevant data controller (usually the client).Where appropriate, we will assist clients in fulfilling these requests.

12. Cookies & TrackingThe Platform may use essential cookies and similar technologies to:
  • Enable login sessions
  • Maintain security
  • Improve performance
These are required for the Platform to function.

13. Children’s DataThe Platform is not intended for use by children under 16.We do not knowingly process children’s data.

14. Changes to This PolicyWe may update this Privacy Policy from time to time.Continued use of the Platform constitutes acceptance of the updated policy.

15. Contact UsFor privacy-related questions or requests:Click Lab Digital LtdEmail: hello@clicklabdigital.comWebsite: https://clicklabdigital.com