Whether you’re refining your offer, building a funnel, or trying to understand your audience better, these resources are designed to be practical, ready-to-use tools to support your journey.
Get clear on who your audience really is, what they want, and how to connect with them in a meaningful way.
Engineer irresistible offers that speak directly to your ideal customer, built around value, clarity & action.
Craft compelling messaging that resonates, aligns with your brand, and hits the right note at each stage of the funnel.
Map out your customer journey from first click to final conversion with this easy-to-follow funnel planner.
Understand the TOF–MOF–BOF model, plan your journey from awareness to conversion.
Calculate key performance metrics to help you make data-driven decisions, such as ROAS, CAC, CVR, LTV etc.
Slide deck from day 1, the digital landscape, foundations, funnels, offers, metrics and more.
A modern, AI-driven overview of the marketing ecosystem. This diagram helps you visualise how it all fits together.
Have questions about your brand, offer, positioning or funnel? Chat with our Click Lab Ai Assistant for guidance.
